Why Your Well-Ranked Page Isn’t Selling Anything
October 30, 2009 by Jason58
You may know the story: you work hard to build great content to sell a great product, and then on top of that slave away to get the page to the top of the search results in Google. You jump for joy as you see your number one ranking, and then sit back and wait for the visitors to come and the money to roll in. The visitors do come, but the money just trickles, or doesn’t come at all…
Why does this happen? Why is it that you can have a great ranking but make no money from the traffic? It’s because not all keywords are created equal.
You see, sometimes people are just looking for information, not to buy. If you target keywords that are informational in nature, rather than commercial in nature, it’s unlikely that you’ll profit much from those keywords — at least not from direct sales.
That’s why, before you choose which keywords to do the ranking work for, you need to find out whether or not those keywords have strong “commercial intent.” Commercial intent is basically this: what percentage of people typing in those keywords are looking to buy (or not buy)?
To find out the commercial intent for any given set of keywords, go to MSN AdLabs’ Commercial Intent tool. There you can enter the keywords you’re thinking about ranking for and see whether or not people searching for those keywords are buyers. If a large percentage are buyers, go for it. If not, you may want to look elsewhere.
The author of this article runs a panasonic rice cookers web site, which also offers products and information about oster rice cooker and cuisinart rice cooker.
Tuesday, April 13, 2010
Social networking website Twitter announced an advertising platform to enable paid tweets to be displayed at the top of search results. This new feature is called Promoted Tweets; Best Buy Co., Sony Pictures, Starbucks Corp. and Virgin America are some of the participants in this.
Twitter has not allowed advertising in the past. According to Biz Stone, the co-founder of the site said that such tweets must “resonate with users” and be conversational in nature. Promoted tweets should be “ordinary Tweets that businesses and organisations want to highlight to a wider group of users”.
More…
The title is "You Can Get Arrested for That: 2 Guys, 25 Dumb Laws, 1 Absurd American Crime Spree". The author is Rich Smith.
Since April, Twitter users have grown accustomed to Twitter’s first ad revenue play: Promoted Tweets. Today, the second phase of that strategy is starting to be tested: Promoted Trending Topics. The first such topic? Toy Story 3, promoted by Disney/Pixar. As you can see in the right hand toolbar of Twitter.com, at the bottom of the Trending Topics area there is now an 11th topic, “Toy Story 3.” Next to it is a big yellow box letting you know that it’s a promoted Trending Topic. Just as with Promoted Tweets, the functionality for these Promoted Trending Topics is the same as the regular Trending Topics — clicking on it takes you to a search results page to see what people are saying about Toy Story 3.
This movie is just like the movie SCREAM, also directed by Wes Craven. There’s a lot of scenes that look just like that movie: 1) boyfriend has habit of coming in through the window, 2) Bad guy calling on the phone 3) Pretty, blond girl dies at the beginning 4) Guy is arrested, believed to be the killer. Just to name a few. Hell, even the cops look just like in SCREAM.
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