Does Your Web Site Deserve to be Fired?
December 18, 2009 by Jason58 · 3 Comments
If your website was one of your sales staff would you be happy with his results? A good website design should deliver you quality leads and generate a return on your investment – not just than just sit there and look good.
Remember that website design is a marketing activity not a technology decision. So many people seek out a web developer as their first port of call when they need a website. But that’s putting the cart before the horse.
Your first activity when contemplating a website should be to think about your marketing objectives and what job you need your website to do for you.
To do that let us revisit the sales person analogy. If your website was a sales person what should its sales process be? How will it get customers to engage with them and your company. Thinking about this analogy forces you consider what information and functions your website needs to get you real sales results.
For a start, You need to arm your online salesperson with information to they can appear knowledgeable about the benefits of your products and services. He needs to be able to succinctly articulate what your unique selling proposition is.
You need your salesperson to acknowledge that customers are different stages of their buying process and therefore have different informational needs. For example, provide product comparisons for people who haven’t yet decided on the right product, but also provide in depth product information for those who are further advanced in their decision process.
You need people to trust your online salesperson too, so consider what do you need to do or say on your website to engender trust. Even the aesthetics of your website can contribute to trust. A shabby looking website from 1992 isn’t going to help your image.
Not everyone will buy or engage on their first visit. Your online salesperson needs to provide a reason for the customer to come back. Constantly updated content gives people reason to return. Make sure your website is a worthy destination. A website that never changes is like a retail store that doesn’t change their window display. It makes people think they’ve already seen everything you have to offer and they won’t bother to come in.
At some stage in the process, your online salesperson needs to ask the customer’s name and contact details. To do this, you usually need to give them the promise of something in return (eg. early notification of specials, a free assessment). This is a critical point in your sales process. Now your visitor isn’t anonymous, he has a name and you know how to contact him and have permission to do so. At this point, you can call them an actual “lead”. Yippee.
Once your online sales person has promised something they have to deliver. They need to follow up on their promise. If you promised email notifications of sales, make sure you do it. Take every opportunity to re-engage with them. That means more opportunities to communicate with your customers and ultimately make sales.
If you actually want to sell your products online, at some point you need to facilitate the sale. Online shopping cart facilities make this easy. Design your sales process so that it provides a good shopping experience. No-one likes waiting in a checkout queue and similarly online shoppers don’t like clunky purchase processes.
So when you’re ready for a new website – remember, the brief to your web designer should read more like a job description than a shopping list.
Jane Davies is founder and Director of Cat and Moose Marketing Solutions and specialises in online marketing in Brisbane. The core philosophy is to create and design websites that deliver real marketing results rather than just sit there and look good. Cat and Moose Marketing Solutions also advises clients that online marketing be used as part of a broader marketing plan.
Where To Find Stylish Plus Size Women’s Clothing
July 31, 2009 by Jason58 · 4 Comments
Searching for stylish and up-to-date plus size clothing can be an arduous affair at the best of times. Many retailers have yet to realize that many women are not, and do not want to be the stereo-typed wafer thin runway models that strut the catwalks around the world. There is an answer to this problem though, the range of plus size clothing available online is almost endless!
Everything from evening wear, casual wear, lingerie, prom dresses and even plus size bridal wear can be found online. There is no need to trudge around the stores searching for clothing that makes the most of your beautiful curves any longer, go online and check out the range of trendy plus size clothing from the comfort of your own lounge room.
Many of the plus size clothing web sites have a very generous returns policy, similar to what you would find in a retail store for peace of mind and most also have handy sizing charts to ensure you are able to order the right size for your body type. Many of the sites also feature plus size models wearing the clothes so you can see how flattering some of the styles can be!
Whether it be a shirt, skirt, pants, a dress, swimwear, lingerie, prom or bridal wear that you are looking for there will be a site to suit your needs. Instead of settling for whatever you are able to find in the stores that fits why not go online and choose what you want to wear and enjoy that flattering, confidence-inspiring feeling that can come from stepping out wearing something you are truly proud of?
How to Find Drop Shipping Suppliers to Make Money Online
January 11, 2009 by Jason58 · 6 Comments
Using Ebay to sell dropship products is a great way to make a fulltime living on the web.
Where to find the Products and How to Find Them?
Let’s cut straight to the chase, your best bet when it comes to finding the best online dropshipping products is to simply go to the best and most credible wholesale, dropship, liquidator, database and find out what the best dropship suppliers are.
You will be able to get products at dropship price and sale them for MSRP if you are lucky. Why not start immediately and get incredible deals on every product that you decide to sell?
There are tons of databases of wholesale and dropshippers all across the internet, it’s a great option that many eBay power sellers use in order to maximize their income.
Another thing that you can do is simple, yet it can definitely profit big for you if you decide to go about doing it. You can Simply find the best retail store that you trust, and see if they can dropship products for you.
If worst comes to worst, you can simply wholesale – you’ll have to hold inventory, but you can also make a profit this way. eBay is opening the doors for the private entrepreneur to begin making an incredible, massive amount of cash on a regular basis.
Opening eBay Store or E-commerce Store By Using Dropship
Have you ever thought about owning your own eBay store, there are people making huge amount of money using dropship company and wholesale as their base. They are finding the hottest products on the eBay market and simply selling them for more than they are worth, sometimes just more than wholesale price – wholesale price being much less than the MSRP.
It’s a great option that people are doing every day, and you should start today, as owning your e-commerce store or eBay store creates long-term relationships and long-term buyers from your store. It’s how the best make tons of money.
Now you can start your own business just listing on eBay and even make a thousand or much more a month, but whatever your plans are – you should start immediately!